Thursday, March 21, 2013

Echo Rebranding



The current website that the Echo has is not appealing to the eye. I chose to re-design the website so that it has a better look. I held on to the tablecloth pattern the original website had as a background for the navigation buttons. 

Part of the project was to re-create the logo. At first I aimed for a more, icon like logo, utilizing the many different things Echo served. 
After attempting at a new icon logo, I moved away and tried using the letter E. After A few attempts, I got the result...


Final Logo Design. 


                                                 Gift card and certificate re-design.
I designed two different types of business cards that The Echo could hand to others. 


The current uniforms at Echo are a button down shirt and a apron. Both do not have the Store logo on. I designed a simple uniform that workers could wear. 

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